The Rebirth of the XFL
With exclusive insights from former XFL Presidents Jeffrey Pollack and Basil DeVito, this case examines the decision to relaunch the
XFL in 2020 through the eyes of Vince McMahon, the league’s owner and this
case’s protagonist. Students will be taken through a historical analysis of the
XFL, starting with the League’s first attempt in 2001. The case then picks up
in 2018 with McMahon’s decision to relaunch the XFL. It assesses the XFL’s
entire relaunch strategy, from marketing plans to football
operations and innovations, allowing students to compare and contrast the
approaches of the XFL's two iterations, and think holistically about new property creation. Whilst the pandemic ultimately put an end
to the second iteration of the XFL, the case culminates in detailing some of
the impressive successes the league achieved in 2020, asking students to critically debate whether it was
the right decision for McMahon to relaunch the XFL.
Sport Economics Sport Marketing Professional Leagues Sport Finance
Sports Marketing Sports Economics Organizational Strategy
